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This web page westernsport.com states the following, "Optics, Lights, and Sights." We saw that the webpage stated " Why Should You Become A." It also said " At Western Sport, we sell the best names in tactical gear. We have spent time using all of the products we sell in order to ensure we provide you, the gun enthusiast, with the best service, knowledge, and value in the industry. We provide you with the gear you need, no matter your experience level. We are committed to you, our customers." The header had western sport as the highest ranking optimized keyword. It is followed by tactical weapons, adams arms, and daniel defense which isn't as ranked as highly as western sport. The next words westernsport.com used was yankee hill machine. yhm was included but could not be understood by search crawlers.